{"id":21258,"date":"2025-11-27T01:08:41","date_gmt":"2025-11-27T01:08:41","guid":{"rendered":"https:\/\/worldpressfreedomcanada.ca\/?p=21258"},"modified":"2025-11-27T01:09:46","modified_gmt":"2025-11-27T01:09:46","slug":"se-reequiper-pour-lia-faire-face-aux-menaces-et-aux-opportunites","status":"publish","type":"post","link":"https:\/\/worldpressfreedomcanada.ca\/fr\/se-reequiper-pour-lia-faire-face-aux-menaces-et-aux-opportunites\/","title":{"rendered":"Se r\u00e9\u00e9quiper pour l’IA : faire face aux menaces et aux opportunit\u00e9s"},"content":{"rendered":"\n

Les entreprises m\u00e9diatiques canadiennes doivent repenser la mani\u00e8re dont elles collectent, produisent et diffusent les informations afin de rester pertinentes et viables \u00e0 l’\u00e8re de l’intelligence artificielle, a d\u00e9clar\u00e9 Nikita Roy, experte en IA, lors du symposium du LPC.<\/p>\n\n\n\n

Mme Roy a particip\u00e9 \u00e0 une table ronde sur l’IA dans les salles de r\u00e9daction : promesses et dangers. Elle est data scientist, membre du programme Knight Ridder sur l’IA pour l’International Center for Journalists et animatrice du podcast acclam\u00e9 Newsroom Robots<\/a>.<\/p>\n\n\n\n

Elle a r\u00e9it\u00e9r\u00e9 le message d’Hugo Larochelle selon lequel l’IA est un outil qui peut am\u00e9liorer le travail des m\u00e9dias. Cependant, elle a averti que trop de journalistes manquent de connaissances en mati\u00e8re d’IA et l’abordent donc avec crainte et r\u00e9sistance.<\/p>\n\n\n\n

Selon Mme Roy, un d\u00e9fi plus fondamental est l’incapacit\u00e9 des entreprises m\u00e9diatiques \u00e0 relever les d\u00e9fis majeurs que leur posera l’adoption de l’IA, non seulement dans la collecte et la r\u00e9daction d’informations, mais aussi dans l’ensemble de leurs activit\u00e9s.<\/p>\n\n\n\n

\u00ab La plus grande erreur que nous pourrions commettre serait de ne pas consid\u00e9rer cela comme une transformation technologique et de nous concentrer uniquement sur l’efficacit\u00e9 et l’adoption de l’IA dans les salles de r\u00e9daction \u00bb, a-t-elle d\u00e9clar\u00e9 lors du symposium. Il s’agit d’une question de \u00ab transformation commerciale ; ce n’est pas une menace existentielle pour le journalisme, mais c’est une menace existentielle pour toutes les entreprises de presse qui ne parviennent pas \u00e0 \u00e9voluer aujourd’hui \u00bb.<\/p>\n\n\n\n

Les sites web des entreprises m\u00e9diatiques, par exemple, devront \u00eatre repens\u00e9s pour rivaliser avec des services tels que ChatGPT Pulse, qui sera bient\u00f4t lanc\u00e9 et fournira chaque jour des actualit\u00e9s personnalis\u00e9es.<\/p>\n\n\n\n

L’IA n’est pas seulement un outil de collecte et de diffusion d’informations, mais aussi un outil de d\u00e9veloppement commercial, a d\u00e9clar\u00e9 l’entrepreneuse dans le domaine des m\u00e9dias Anita Li lors du panel.<\/p>\n\n\n\n

Mme Li est consultante, \u00e9ducatrice et fondatrice et r\u00e9dactrice en chef de The Green Line<\/a>, un site d’information hyperlocal bas\u00e9 \u00e0 Toronto qui s’adresse aux jeunes et aux autres Torontois d\u00e9favoris\u00e9s. Elle utilise l’IA pour cibler des publics et d\u00e9velopper de nouvelles sources de revenus.<\/p>\n\n\n\n

\u00ab On ne peut pas simplement fermer les yeux et dire que toutes ces choses terribles sont en train de se produire et se mettre la t\u00eate dans le sable \u00bb, a d\u00e9clar\u00e9 Mme Li. \u00ab J’ai choisi de prendre les devants pour contribuer \u00e0 fa\u00e7onner la mani\u00e8re dont notre secteur adopte l’IA. \u00bb<\/p>\n\n\n\n

Les responsables de la r\u00e9daction du Toronto Star et de la CBC ont d\u00e9clar\u00e9 au panel que leurs \u00e9quipes avaient des attitudes tr\u00e8s diverses, allant d’un enthousiasme d\u00e9bordant \u00e0 la crainte d’\u00eatre remplac\u00e9es.<\/p>\n\n\n\n

Grant Ellis, r\u00e9dacteur en chef du Toronto Star, a d\u00e9clar\u00e9 que la r\u00e9daction adoptait des outils d’IA, mais que les entreprises de m\u00e9dias avaient tendance \u00e0 se concentrer sur les d\u00e9fis \u00e0 court terme. Elles ont du mal \u00e0 penser de mani\u00e8re strat\u00e9gique.<\/p>\n\n\n\n

\u00ab Je crains que le changement de culture n\u00e9cessaire pour vraiment faire \u00e9voluer les mentalit\u00e9s sur la mani\u00e8re dont nous devrions utiliser l’IA ne se fasse beaucoup trop lentement pour nous, compte tenu des forces auxquelles nous sommes confront\u00e9s actuellement \u00bb, a d\u00e9clar\u00e9 M. Ellis.<\/p>\n\n\n\n

Rignam Wangkhang est conseiller en IA chez CBC News, o\u00f9 il s’efforce de sensibiliser les gens aux promesses et aux dangers de l’intelligence artificielle dans la salle de r\u00e9daction.<\/p>\n\n\n\n

\u00ab Nous essayons de trouver un \u00e9quilibre entre l’accompagnement des personnes et leur implication, tout en innovant \u00e0 la vitesse que nous souhaitons et \u00e0 celle des entreprises technologiques \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises m\u00e9diatiques canadiennes doivent repenser la mani\u00e8re dont elles collectent, produisent et diffusent les informations afin de rester pertinentes et viables \u00e0 l’\u00e8re de l’intelligence artificielle, a d\u00e9clar\u00e9 Nikita Roy, experte en IA, lors du symposium du LPC. Mme Roy a particip\u00e9 \u00e0 une table ronde sur l’IA dans les salles de r\u00e9daction : […]<\/p>\n","protected":false},"author":8,"featured_media":21256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[21,24],"tags":[],"class_list":["post-21258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-depeche","category-nouvelles-concernant-la-liberte-de-la-presse"],"acf":[],"yoast_head":"\nSe r\u00e9\u00e9quiper pour l'IA : faire face aux menaces et aux opportunit\u00e9s - World Press Freedom Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldpressfreedomcanada.ca\/fr\/se-reequiper-pour-lia-faire-face-aux-menaces-et-aux-opportunites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se r\u00e9\u00e9quiper pour l'IA : faire face aux menaces et aux opportunit\u00e9s - World Press Freedom Canada\" \/>\n<meta property=\"og:description\" content=\"Les entreprises m\u00e9diatiques canadiennes doivent repenser la mani\u00e8re dont elles collectent, produisent et diffusent les informations afin de rester pertinentes et viables \u00e0 l’\u00e8re de l’intelligence artificielle, a d\u00e9clar\u00e9 Nikita Roy, experte en IA, lors du symposium du LPC. 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