{"id":22086,"date":"2026-10-05T19:35:06","date_gmt":"2026-10-05T23:35:06","guid":{"rendered":"https:\/\/worldpressfreedomcanada.ca\/ai-influencers-and-the-fight-for-trust\/"},"modified":"2026-10-05T19:37:35","modified_gmt":"2026-10-05T23:37:35","slug":"lia-les-influenceurs-et-la-lutte-pour-la-confiance","status":"publish","type":"post","link":"https:\/\/worldpressfreedomcanada.ca\/fr\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\/","title":{"rendered":"L\u2019IA, les influenceurs et la lutte pour la confiance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Janet E. Silver est membre du conseil d\u2019administration de Libert\u00e9 de la presse Canada.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019environnement de l\u2019information et de l\u2019actualit\u00e9 conna\u00eet une transformation fondamentale avec l\u2019essor de l\u2019intelligence artificielle (IA), des m\u00e9dias sociaux et de nouveaux acteurs, notamment les cr\u00e9ateurs de contenu. Les campagnes de m\u00e9sinformation et de d\u00e9sinformation ciblent les communaut\u00e9s marginalis\u00e9es et vuln\u00e9rables, alimentant la peur et l\u2019incertitude quant aux personnes auxquelles faire confiance et \u00e0 ce qui est r\u00e9el. Cette transformation a des r\u00e9percussions sur l\u2019\u00e9ducation, l\u2019emploi, la confiance envers nos institutions, la libert\u00e9 de la presse et la d\u00e9mocratie elle-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elizabeth Dubois, professeure \u00e0 l\u2019Universit\u00e9 d\u2019Ottawa qui \u00e9tudie la politique et la technologie, affirme que les politiciens transforment le paysage de l\u2019information en accordant aux influenceurs des entrevues et un acc\u00e8s qui \u00e9tait autrefois r\u00e9serv\u00e9 aux journalistes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daron Acemoglu, \u00e9conomiste au MIT et laur\u00e9at du prix Nobel, pr\u00e9vient que nous en payons tous le prix lorsque les gens se tournent vers les m\u00e9dias sociaux et l\u2019IA pour s\u2019informer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u2009Les m\u00e9dias sociaux ont eu des effets d\u00e9sastreux sur la sant\u00e9 mentale, le d\u00e9bat d\u00e9mocratique, les priorit\u00e9s des gens, leurs r\u00e9seaux sociaux et leurs amiti\u00e9s. L\u2019IA pourrait \u00eatre bien pire. Nous sommes donc au c\u0153ur d\u2019un double choc provoqu\u00e9 par l\u2019IA, \u00e0 la fois en ce qui concerne ses effets sur les emplois et les in\u00e9galit\u00e9s, et en ce qui concerne ses r\u00e9percussions sur notre mani\u00e8re de participer au processus d\u00e9mocratique.\u2009\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9cosyst\u00e8me de l\u2019information est au c\u0153ur d\u2019une s\u00e9rie documentaire diffus\u00e9e par CPAC-TV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La s\u00e9rie compte huit \u00e9pisodes&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La d\u00e9sinformation et les communaut\u00e9s issues de la diaspora au Canada<\/li>\n\n\n\n<li>L\u2019essor des influenceurs et la nouvelle royaut\u00e9<\/li>\n\n\n\n<li>Les communaut\u00e9s autochtones \u00e0 l\u2019\u00e8re de l\u2019IA et de la d\u00e9sinformation<\/li>\n\n\n\n<li>L\u2019IA et la salle de r\u00e9daction\u00a0: menaces et possibilit\u00e9s<\/li>\n\n\n\n<li>L\u2019IA et l\u2019\u00e9ducation\u00a0: le bon, le mauvais et le pire<\/li>\n\n\n\n<li>L\u2019IA et le monde du travail\u00a0: les robots vont-ils prendre nos emplois\u2009?<\/li>\n\n\n\n<li>L\u2019IA et la politique\u00a0: d\u00e9mocratie et manipulation<\/li>\n\n\n\n<li>La souverainet\u00e9 num\u00e9rique du Canada\u00a0: prot\u00e9ger notre d\u00e9mocratie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Des dirigeants d\u2019entreprise, des repr\u00e9sentants des communaut\u00e9s autochtones et des diasporas, des politiciens, des cr\u00e9ateurs de contenu et des influenceurs, ainsi que des universitaires et des experts de l\u2019IA et de l\u2019environnement informationnel, contribuent \u00e0 cette s\u00e9rie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que l\u2019IA et les m\u00e9dias sociaux mettent la libert\u00e9 de la presse \u00e0 l\u2019\u00e9preuve, la s\u00e9rie passe en revue les d\u00e9fis qui se pr\u00e9sentent et explore des solutions potentielles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Janet E. Silver est membre du conseil d\u2019administration de Libert\u00e9 de la presse Canada. L\u2019environnement de l\u2019information et de l\u2019actualit\u00e9 conna\u00eet une transformation fondamentale avec l\u2019essor de l\u2019intelligence artificielle (IA), des m\u00e9dias sociaux et de nouveaux acteurs, notamment les cr\u00e9ateurs de contenu. Les campagnes de m\u00e9sinformation et de d\u00e9sinformation ciblent les communaut\u00e9s marginalis\u00e9es et vuln\u00e9rables, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[187,21],"tags":[],"class_list":["post-22086","post","type-post","status-publish","format-standard","hentry","category-dispatch","category-la-depeche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019IA, les influenceurs et la lutte pour la confiance - World Press Freedom Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldpressfreedomcanada.ca\/fr\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA, les influenceurs et la lutte pour la confiance - World Press Freedom Canada\" \/>\n<meta property=\"og:description\" content=\"Janet E. Silver est membre du conseil d\u2019administration de Libert\u00e9 de la presse Canada. L\u2019environnement de l\u2019information et de l\u2019actualit\u00e9 conna\u00eet une transformation fondamentale avec l\u2019essor de l\u2019intelligence artificielle (IA), des m\u00e9dias sociaux et de nouveaux acteurs, notamment les cr\u00e9ateurs de contenu. Les campagnes de m\u00e9sinformation et de d\u00e9sinformation ciblent les communaut\u00e9s marginalis\u00e9es et vuln\u00e9rables, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldpressfreedomcanada.ca\/fr\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\/\" \/>\n<meta property=\"og:site_name\" content=\"World Press Freedom Canada\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T23:35:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T23:37:35+00:00\" \/>\n<meta name=\"author\" content=\"Jon Stewart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Stewart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\\\/\"},\"author\":{\"name\":\"Jon Stewart\",\"@id\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/#\\\/schema\\\/person\\\/bf52fcf93ee836612cf8b439ec31002d\"},\"headline\":\"L\u2019IA, les influenceurs et la lutte pour la confiance\",\"datePublished\":\"2026-10-05T23:35:06+00:00\",\"dateModified\":\"2026-10-05T23:37:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\\\/\"},\"wordCount\":483,\"articleSection\":[\"Dispatch\",\"La D\u00e9p\u00eache\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\\\/\",\"url\":\"https:\\\/\\\/worldpressfreedomcanada.ca\\\/fr\\\/lia-les-influenceurs-et-la-lutte-pour-la-confiance\\\/\",\"name\":\"L\u2019IA, les influenceurs et la lutte pour la confiance - 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